Luxe

It’s rare you get the opportunity to work with a four-letter company name. So when I began working with LUXE, I knew their name should be translated into one of their strongest visual assets. The result was a focused, distinct, and confident logotype clearly highlighting the company’s identity while giving a playful and stylistic nod to the iconic blue and white parking wayfinding systems we’ve become so familiar with.

With the logo design focused on the name and simple enough to work in small sizes, Luxe was able to build greater brand recognition by using consistent identification across all platforms. From the app icon to the jackets worn by valets, the name is always displayed proudly. As Luxe continues to expand and grow their offering, the identity can remain strong, effective, and at the forefront of people's minds.