Gopuff

Gopuff, a visionary and subsequently highly emulated concept founded by Rafael Ilishayev and Yakir Gola in 2013, has redefined convenience delivery. Their unique business model involves swiftly delivering everyday essentials and a plethora of products directly to consumers' doorsteps, bridging the gap between on-demand delivery and a neighborhood convenience store. Gopuff has harnessed the power of logistics and digital ordering, simplifying the way we access essentials with the tap of a button, reimagining the future of retail.

As Gopuff grew into a ubiquitous name,  the visual brand and communication needed to be able to do the same. We strategically unified the name (previously written GoPuff) into a single word and redesigned the logotype into a bold, dynamic, and inviting mark that soon occupied the visual landscape of cities, commercials, concerts, and couches across the globe.   

The updated logo is supported by a robust and highly expressive type and color system.  Utilizing a single typeface across a breadth of weights Gopuff can communicate in a captivating voice for external campaigns and simultaneously be highly functional in the product and across corporate communications. 

With an incredible team and set of collaborators Gopuff has brought the identity to life across all media and touchpoints. And if somehow you haven't had the joy of using Gopuff yet, simply remember this.

Gopuff – it's the delivery service that's so fast, it makes the Indy 500 look like a snail race, and they've got everything you need, from snacks to party essentials, so you can stay home in your pajamas and live your best life.