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Profile


Mackey Saturday is the identity designer responsible for some of today’s most exciting brands. Previously having offices in San Francisco and Denver he is now one of four Principals at CGH in New York City. Thank you for your patience while the new site is being finished. In the meantime you can view some recent projects below.

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Profile


Mackey Saturday is the identity designer responsible for some of today’s most exciting brands. Previously having offices in San Francisco and Denver he is now one of four Principals at CGH in New York City. Thank you for your patience while the new site is being finished. In the meantime you can view some recent projects below.

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Oculus


Oculus


Oculus

 

Designing the Oculus logo provided a unique opportunity to create a symbol for company with seemingly boundless potential and broad applications for both now and long into the future. Simplicity was key. The mark needed to integrate into formats and technologies that have yet to be invented, while still remaining appropriate to the current Oculus offering.

MORE DETAILS » 

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Instagram


Instagram


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Instagram

 

In creating the new Logotype for Instagram it was essential that the design maintained everything that users had grown to know and love about Instagram while defining a script that was more refined, durable, and that positioned the brand for expansion. The new wordmark connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.

SEE THE PROCESS »

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Luxe


Luxe


Luxe

 

It's rare that you have a chance to work with a 4 letter company name. We knew focusing on the clarity and distinction of LUXE was a great asset for them in becoming the go to within the industry they are pioneering. Creating a focused and distinct logotype offered clarity while nodding stylistically to parking wayfinding systems we're already familiar with. 

see how it works »

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Hello


Hello


Hello

 

At Hello, their mission is to help people live better through understanding themselves and the world around them. They build products with hardware, software, and data science to do just that. Our goal was to provide them with an identity that could endure across all platforms and communicate simply as they continue to create new ways for us all to interpret our lives better.

See the brand live »

 

 

 

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Silk


Silk


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Silk

 

Since its inception in the 70's Silk has transformed the landscape of dairy-alternative products and their customer base went far beyond people looking for a substitute for dairy, the power of plants became a focal point for the brand. To increase legibility in the script and signal this new era in the company we created a logotype that works across all products and retains the equity of the well established brand.  

MEET THE SILK MAN »