Silk

Producing plant-based nutrition, responsibly

Producing plant-based nutrition, responsibly

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Great companies are built on their ability to adapt and grow. For Silk, who started in the late 70s, this has meant serving a new, modern customer base more interested in the power of plants than just a substitute for dairy. To reflect this modern customer while respecting their well-established brand, I focused on bringing increased legibility and clarity to Silk’s logotype, creating a mark that will adapt and flourish no matter where the market takes them. 

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The new logotype increases legibility while maintaining the personality of the brand and the essence of the product. With a continually growing mainstream demand for plant-based food and drinks, the logo clearly identifies Silk across different product categories, within advertising, and to the broader market as a whole.

Selected Work

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©2017 Mackey Saturday

©2017 Mackey Saturday

©2017 Mackey Saturday

©2017 Mackey Saturday

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