Oculus

Defining the future of content.

Defining the future of content.

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Designing a logo for Oculus—like any company placed firmly in the future—provided a unique challenge: How to create a visual identity that will be used on platforms that have yet to be created? With a sea of infinite potential and unknowns, we reframed the challenge as an exercise in informed simplicity, conceptualizing and designing a versatile logo that is at once both new and exciting and familiar and friendly.

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co_branding

Along with standalone identification on Oculus products, the new symbol allows for a broad system of sub-brands and a variety of co-branding opportunities. By establishing such an iconic form, the logo can quickly identify both the hardware and software products and stand out in the smallest sizes or most strenuous situations.     

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Collaborating closely with Cory Schmitz, Nic Taylor, and the Oculus team we were able to make a bold visual move for the brand that enables limitless expansion.

Selected Work

InstagramProject type

OculusProject type

SilkProject type

HelloProject type

LuxeProject type

©2017 Mackey Saturday

©2017 Mackey Saturday

©2017 Mackey Saturday

©2017 Mackey Saturday

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